In her role as Senior Marketing Manager, Tara excels in developing and executing data-driven marketing strategies that help clients enhance their digital presence, strengthen their online reputation, and achieve measurable growth.

Over the last few years, she has played a key role in expanding the firm’s digital marketing capabilities, helping integrate generative engine optimization (GEO) into client offerings as AI-powered search and discovery platforms continue to reshape how audiences find information online. By combining traditional search engine optimization (SEO), online reputation management, and GEO strategies, Tara helps clients improve how their brands appear and are represented across search results and AI/LLM-generated responses. She consistently delivers measurable results, including top rankings for competitive, high-volume search terms, increased website traffic, and stronger visibility across search and AI platforms.

Before joining our team, Tara managed in-house marketing for top-producing financial advisors at Barnum Financial Group. She earned her MBA in Business Management from Iona University.