Your Weekly Content Update 9.26.14

This week we look into the validity of the decades-old business disruption myth, why B2Bs need to adapt to the mobile web, and Apple’s entrance into the world of financial technology.

 

More Talk of the Disruption Myth, Less Evidence

The enduring theory that businesses are increasingly vulnerable to upstarts has recently had little evidence to back it up. Although this was certainly a concern in the 1970s when “technological discontinuities” could quickly blindside the well-established companies in a market, data released by the Census Bureau over the past decade has enabled economists to track dynamism and upheaval in business. There has actually been less disruption, especially post-2000, which can be partially attributed to financial regulations and the frequent selling of technological upstarts to giants like Amazon and Google.

Read more about why we actually need more disruptive innovation.

 

Why B2Bs Should Think Mobile

 

Mobile internet usage has already surpassed desktop internet usage in multiple countries. Thus far, B2Cs have been the leading force in the transition to mobile platforms, even though the B2B consumer increasingly uses the mobile internet for browsing and research purposes. They could be looking into your business—if it offers a user-friendly mobile web experience.  The mobile web is not just for B2C direct transactions, but also for B2Bs to provide valuable information to potential buyers.

Check out 4 things B2Bs should consider in order to become mobile-friendly.

 

Apple is a FinTech Latecomer, but Does it Matter?

 

Apple wants customers to ditch their wallets for Apple Pay, a feature that allows users to make purchases at hundreds of thousands of retail locations and online. The financial technology behind the feature, NFC (near-field communication), has been used by Google and Paypal for years now.  Apple hopes to bring the idea to the masses, but it may be difficult considering a recent CreditCards.com survey that revealed 40% of Americans would never buy with their iPhones.  This sentiment is likely to change given that we already trust mobile devices with so much of our personal information.

Read more about what could be the end of the plastic credit card.