Your Weekly Content Update 9.19.14

This week we explore how millennials prefer to communicate with financial advisors, why timing and audience are everything for global social media content, and when modern technology fails to replace a smart person.

 

Millennials are Averse to Communicating with Advisors on Social Media

While many advisors believe social media is a valuable tool for reaching  younger audiences, only 0.03% of millennials surveyed want firms contacting them via social media. Millennials strongly prefer reaching out to their parents for advice on financial planning, considering half of respondents do not know how a pension works.  This study does not deem social media ineffective for advisors, but rather provides parameters for engaging younger generations in a financial context.

Read more about the BNY Mellon and the University of Oxford survey.

 

Think Local for Successful Global Social Media Content

 

You don’t necessarily need a sophisticated social media analytics program for successful global content marketing if you think like a local.  Timing of posts, choice of platform, and consideration of culture are three key areas in which a business can improve its social media strategy on the local level.

Read more on these tips for going global with social media.

 

Technology Will Never Replace the Need for Innovative People

 

The digital age, while continuing to replace jobs of the past, still cannot replace the need for intelligent people as agents of change.  Outlets for fully expressing ideas like writing and creating (think video, graphic design) are more likely to change our lives for the better than swiping and clicking. 

Click here to read more about a blogger’s thoughts on what life without a keyboard may mean.