Your Weekly Content Update 8.22.14

This week, we look at Google’s newest “Now” app, the role of age and gender in viral marketing campaigns, and whether robots can do the job of a writer (spoiler alert: no!).

 

Google Knows You Better Than You Know Yourself

The world’s largest search engine is transforming your smartphone into a personal assistant. Discover the good, bad and ugly about Google Now here.

 

Age and Gender Matter in Viral Marketing

 

 Curiosity, amazement, interest, astonishment, uncertainty – what makes a marketing campaign go viral? Click here to see how emotions – as well as gender and age – play a role.

 

What Happens When Robots Write the Future

This fascinating New York Times piece recaps a recent Pew report on technology and the future with a focus on outsourcing work to robots – including writing! Read more here .