JConnelly Insights
Your Weekly Content Update 2.20.15
This week, we are taking a look at how financial marketers have a newfound love for Facebook, showing some more personality in your “about me” bio, and how Barclays has taken content marketing one step further.
Finance Marketing “Likes” Facebook
For financial marketers, social media has always been an obstacle, to say the least. On the surface, social media and financial services are opposite matches: it is hard to imagine our leading investment banks using Facebook to engage new clients while also receiving status updates from their high schoolclassmates. Many of these companies focused on the more profitable and important search channels instead, that is until something interesting happened recently…
How to Sound Like You
One of the most read pieces of content on your website is the About Me section. It can be a challenge to write this brief blurb for a number of reasons. The main reason is that you want to engage a reader’s interest by showing your personality while still sounding professional. These tips will help your bio standout from your competitors.
Interactive Content Marketing
In a world where consumers have a plethora of choices in how they communicate with and receive information from brands– it is imperative for your company to produce content worth hearing. Barclays has produced content that is not only interesting and unique, but is also interactive for their customers
