Your Weekly Content Update 12.5.14

The integration of PR and SEO, seven ways B2B marketers should think more like brand marketers, and “This Old Marketing” podcast are the focus of this week in content.

The Integration of PR and SEO

Public relations and search engine optimization work more closely together in today’s digital landscape. Google’s focus on delivering search results containing high quality content has tied the two practices together, creating stronger digital marketing plans. They share joint goals in activities like blogging, creating content calendars, and organizing events.

To read more about how PR and SEO work together, click here.

What B2B Marketers Can Learn from Brand Marketers

For the most part, B2B marketers are still implementing the basics of social media and content marketing. While their focus tends to be on “best practices” rather than an emotional connection with customers, B2B marketers can look to brand marketers for new insights before they become best practices for all B2B marketers. Think video, mobile and storytelling.

Read the seven ways B2Bs should think like brand marketers.

PNR’s “This Old Marketing” Podcast

Although the term content marketing is relatively new, the business tactic of telling stories to attract and keep customers has been around since the early days of marketing. “This Old Marketing” podcast by Joe Pulizzi and Robert Rose features examples of content marketing in the news and is great for those who like an audio approach to learning about it.

Click here to listen to the podcast.