Your Weekly Content Update 12.19.14

This week in content we review content marketing trends for next year, the importance of native advertising and Uber’s public relations problem.  

Content Marketing Trends for 2015

Traditional marketing budgets will be making more room for content marketing efforts in 2015, as content creation and publication are at an all-time high. Although there are challenges associated with certain aspects of this trend such as distribution, it will align well with social media and email marketing campaigns.

To read the top 7 content marketing trends for 2015, click here.

Native Advertising Spending is Skyrocketing

“Traditional” forms of advertisements are less effective than ever. As a result, advertising is becoming integrated with content in the form of native ads to provide audiences with a less disruptive experience. Native ads take the same format as the host content they accompany and yield higher click rates than banner ads.

Click here to find out projected native advertising revenue through 2018.

Uber’s Never-ending PR Crisis

 Uber has received several unfavorable headlines over the past month for tracking users, threatening journalists, and surge pricing. Although surge pricing is meant to encourage more drivers to respond to ride requests, it will be difficult for the company to win in the public’s eye during emergencies like the Sydney hostage situation.

Read more about the controversy.