JConnelly Insights
Your Weekly Content Update 11.7.14
This week in content we take notes from Netflix on content marketing, explore authorship’s influence on your brand’s public relations content, and see how police are utilizing social media.
What Can Netflix Teach Us About Content Marketing?
Netflix is transitioning from a technology and entertainment company to a “pay TV” company. And now, they are in the business of content creation, which serves as a reminder that we are all content creators now. As a result, there is more competition for audiences of content—who seek entertainment and information rather than infomercial-type selling.
To read more on the importance of owned media, click here.
Build Authority into Content for Search Engine Visibility
SEO guidelines have extended beyond the simpler tips and 
tricks for a single piece of content to long-term content strategy. Quality authorship that conveys expertise, authority, and trust will outlast any tweaks in search engine optimization. The only way to do this is to consistently create newsworthy content that garners a solid following.
More on tying authority into a brand’s content.
Police Utilize Social Media for PR and Crime Solving
Around 96% of local police departments use social media, according to a 2013 survey conducted by the International Association of Chiefs of Police. Facebook and Twitter are the two most widely used platforms, and their purpose for local police is to fight crime and to improve public relations with their corresponding local community.
