Your Weekly Content Update 10.24.14

This week in content, we consider marketing trends to budget for in 2015, why social media is mandatory for career success, and a Texas hospital’s use of PR to fight Ebola.

Spend Marketing Funds on these 5 Trends in 2015

Budget season is almost here, and there are several emerging marketing trends to consider for 2015. These important trends highlight the necessities of utilizing new technology and demonstrating expertise:

1.  Developing a level of authenticity
2.  Thought leadership
3.  Content to drive inbound marketing
4.  Leveraging new technologies
5.  Optimizing mobile websites

Click here for more information on budgeting the moving parts of your marketing machine.

 

Consider the Power of the “LinkedIn Effect”

Human social ties are mirrored in professional networks. Social media increasingly facilitates the management of these connections, strong or weak. Technology helps us manage more relationships than the brain can handle on its own. In weak ties we find more potential for long-term career success because insight and information are more likely to be drawn from people who occupy a distinctly different space in the world.

Read more on the LinkedIn effect.

 
Texas Hospital Turns to PR after Ebola Scare

In response to a New York Times article regarding Texas Health Presbyterian Hospital’s mishandling of an Ebola outbreak, Steven Brill at Reuters posted a blog in which he criticizes the Times for not providing the full picture of an otherwise extremely successful business.  The hospital hired a global PR firm to help tell its side of the story, but instead of expecting a grand, drawn-out apology, Brill argues that the public should see this institution for the important, aggressive business that it is.

Read the opinion piece here.