JConnelly Insights
Your Weekly Content Update 10.3.14
This week, we look at discussions regarding how marketing is changing with technology, why B2B marketers need to keep consumers at large on their radar, and a new invite-only social network that promises to never sell information or run ads.
Discussions on the Intersection of Marketing and Technology
Developing digital skills is important today in all industries—especially marketing. Consumers and brands now engage in continuous online dialogues, which have altered marketing approaches but not the skills necessary for marketing: creativity and passion. For marketers to keep up, they increasingly need to collaborate with web developers, data specialists, and social media professionals to find their own niche in the digital world.
To read more on the marketing panel discussions held by the Guardian and Adobe, click here.
The Best-Performing B2B Brands Are Relevant on the Individual Level
B2B marketers tend to focus their energy on appealing to other business professionals, but a recent Siegel and Gale study highlights the importance of consumers as a whole. The best-performing brands are recognizable on the individual level, and B2B buyers are 10% more likely to consider an organization that people know of and are connected to. B2Bs can create custom content portraying their selling points, which forms an underlying public opinion that influences decision makers.
The New Social Network Receiving 27,000 Invite Requests per Hour
Ello is a visually rich new social network currently in beta, and everyone wants to be a part of it. Its manifesto declares that humans are not products and stipulates that the site will never have ads or sell user information. How will Ello stay afloat? They plan to regularly roll out new features for a small fee.
To find out more about it, click here.