JConnelly Insights
Your Weekly Content Update 10.17.14
This week in content we look at Twitter’s limbo between public relations and breaking news, Google’s ambitions in the domain of health care, and the all-too-human future of marketing.
Can Twitter Make Money off Breaking News?
The head of news and journalism partnerships at Twitter resigned last week, leaving questions about the future direction of the social media company. They are likely focusing on being a PR platform because money-making potential of harnessing breaking news is unclear. By remaining a space for opinions instead of becoming a publisher, Twitter is absolved of legal responsibility for the majority of user content.
Read more on Twitter’s ambiguous business model.
Google Tests Telemedicine
Next time you search the web about a medical issue, Google may not only tell you to see a doctor, but also connect you with one via video chat. Its chat feature Helpouts is now eying the health care industry like Apple is with its new Health app. Patient information is secure through HIPAA compliance and Google is working on bringing more doctors aboard.
For more on this potential health care industry disruptor, click here.
The Future of Marketing: Intuition and Big Data
Big data and technology are rapidly advancing marketing, but we should work with the machines rather than race against them. Computers may outperform humans in certain areas, but it is people who “design the curriculum that educates them.” Good intuition can generate brilliant marketing ideas while technology can validate them.
