Your Weekly Content Update 10.10.14

This week in content, we see how the messaging app Firechat is helping to connect political protesters in Hong Kong as well as people in the less-developed world, and consider the future of SEO with location-based Google Now.

Hong Kong Protesters Don’t Need Internet for Mobile Communication

Firechat is a messaging app that links users in public chat rooms with a mesh network rather than the modern internet’s centralized hubs. This tool has been invaluable for Hong Kong protesters in need of supplies and reinforcements because it does not need the internet to operate. Users can connect with one another via Bluetooth or wi-fi–even if the conventional internet is blocked. The potential of this technology extends to the developing world, where the majority of people cannot afford data plans or the internet.

Read more on how Firechat works.

‘Google Now’ Will Make You Reconsider Your SEO and Mobile Strategies

Recently, Google has been putting a lot of resources into marketing Google Now, which was introduced back in 2012.  This app takes the search engine to the next level by providing users with useful location-based information on ‘cards.’  Information is gathered from Google products including the user’s Gmail account, Google Maps, Google+ and search history—making presence on these platforms vital for the app.

For more information on the app, click here.

Brand Building is SEO