Your Weekly Content Update 1.30.15

This week, we look at ways to improve your email marketing strategy, Snapchat’s new “Discover” feature, and how Facebook wants to get in on your Super Bowl experience.

Tips for Effective Email Marketing

Even in the year 2015, email remains one of the most effective and measurable marketing strategies. According to Business 2 Community, 61% of content marketers will invest more in email marketing this year and its conversion rates are up to 40 times higher than social media platforms. These tips will help you craft the right subject line and easy-to-digest message for a more successful email campaign.

Read 5 ways you can improve your email approach here.

Major News Outlets Join Snapchat

Snapchat began showcasing news stories and entertainment from major media companies this week with its new “Discover” feature. Stories in this section are visible for 24 hours and are led by images and videos that reveal content when the user swipes up. The new advertising tool has the potential to reach younger audiences that make up the majority of Snapchat’s 100 million monthly users.

Read more about Snapchat Discover.

Facebook Hosting Hub Page for Super Bowl XLIX

Facebook wants to be a part of your Super Bowl Sunday with its hub page dedicated to the event. From this page, users will be able to view the current game score, clock and play-by-play updates and participate in public conversations. Last year, Facebook said 50 million people joined conversations about Super Bowl—almost half of the U.S. television audience for the game!

Read more about Facebook’s Super Bowl hub page.