Your Weekly Content Update 1.23.15

This week, we take a look at innovation in financial marketing, Twitter’s new recap feature, and tips for influential writing on social media.

Innovative Financial Marketing: First Mover’s Advantage

Financial marketers can learn from startup companies at the forefront of “new media” like Birchbox and Uber. In a presentation to financial institution executives, Entrepreneur Gary Vaynerchuk encouraged the exploration of modern communication culture to better understand consumer behaviors—a feat these startups are recognized for. Although marketing innovation is not a strong suit of the industry, there is a first mover’s advantage in mastering digital tactics.

To read more about marketing innovation, click here.

Twitter Introduces Recap Feature

Twitter is a popular social media platform because it provides users with real-time updates in chronological order. While this has changed journalism and news sharing for the better, it can be difficult to keep up with the constant flow of messages when you are offline. Twitter’s new “while you were away” feature aims to fill in the gaps by providing returning users with recaps: selected tweets based on user engagement factors such as retweets and favorites.

Read more about Twitter recaps.

How to Write for Social Media

Online media has reinforced the value of written communication. The basics of storytelling and writing have not changed, but adapting these skills to social media requires an acute understanding of effective language patterns and the interests of your target audience. Set your content apart from competitors by standardizing your voice across all platforms and including clear calls to action.

Click here to read six tips for influential writing on social media.