JConnelly Insights
Your Weekly Content Update 1.2.15
This week we celebrate the start of the New Year with the story of the Times Square NYE ball drop that began as a publicity stunt, FinTech startups to watch for next year, and ways in which content will change in 2015.
Times Square Ball Drop Began as Publicity Stunt
Former New York Times publisher Adolph Ochs moved the newspaper’s headquarters to 42nd and 7th and successfully lobbied the city to rename the location “Times Square.” For publicity, he began throwing New Year’s Eve parties with fireworks in the area starting in 1904. When the city prohibited fireworks two years later, the tradition shifted to lowering a large, illuminated ball to signal the end of the year.
Read more about how the tradition began.
Will 2015 be the Year for FinTech?
Financial technology has been growing rapidly due to the money at stake and the potential to reach more people. The companies in this sector ease the payment process, reduce fraud, and bring financial planning to a wide range of demographics. FinTech companies in the coming year will continue to develop new services.
15 FinTech Startups to Watch in 2015
How Content Will Change Next Year
Content marketing is at an all-time high because it is one of the most effective ways for brands to gain visibility. Marketers have increased budgets for content creation and publication in 2015. The distribution of content is just as valuable, which is why it is tied so closely to SEO, social media and inbound marketing—the common themes behind the “10 Ways Content Will Change in 2015.”
To read the list, click here.
