Video Storytelling is a Great Business Investment

Integrating video into your marketing plan is more critical than ever. Moving from “nice-to-have” to “must-have, “ video develops awareness, provides the right mix of education and entertainment, and provides a clear source of revenue and conversion.

Video is Critical to the B2B Marketing Mix

Incorporating video content into a digital marketing strategy has been proven to convert better than text and photos alone, based on a recent report from Demand Metric.

Other results from the B2B-based marketing executive survey included:

• 95% confirmed that video was an important and valuable form of marketing content
• 86% saw positive engagement rates from using video
• Over 70% confirmed that video was a better conversion tool than other types of content
• Brands are seeing greatest ROI from the combination of hosting video on their own sites as well as their YouTube/Vimeo Channels

Videos like HighTower’s “Butcher/Dietician,” produced by JCIP, educate, entertain and get noticed. 

The Power of High-Quality, Visual Storytelling

Product-centric marketing videos are no longer the end all, be all – they simply don’t connect with the buyer’s “journey.” For buyers to truly engage, they need information in the form of a story, not infomercials.

JCIP’s topline tips for telling a well-produced, visual story include:

• Take a sales-free approach: Creativity and a distinct, branded style go a long way
• Ensure it is well-written: Particularly in the B2B space, you need to use specific language that resonates.
• Think out-of-the-box: Animation, stop motion, even 3D – interesting techniques are readily available as video continues to evolve. Ask about options you may not have even considered yet!
• Quality counts: Creating one first-class video is more engaging and effective than churning out multiple lower-quality ones.

 Video remains the most efficient digital tool for storytelling. What will your next video look like? Check out a few of ours, and let us know what you think.