Top Tips for Leveraging Your Media Hits

Getting featured or quoted in a highly respected news publication is exciting—but don’t stop there! Once the article is published, it’s time to leverage it further. Here are three ways to extend the power of your media hits:

Update Your Website Regularly

Update press highlights on your website. The “News” section is one of the most visited pages since it reflects the third party endorsements your prospects want to see. Keep it fresh with press releases, contributed articles, video interviews, features and articles with company mentions and quotes.

If you have a rotating banner on your corporate home page, add a slider that showcases an impressive media hit and alternate it on a regular basis.

Share Links on Social Media

Your social channels (e.g. Twitter and LinkedIn) are valuable avenues to distribute news and information to your target audience. It encourages others to share, like and comment, potentially spreading it to an even wider audience. Remember to credit the publication and the reporter that wrote the article, linking back to the original article on their site. Also include their Twitter handle(s). They’ll appreciate the exposure and will likely share it with their social media circle as well.

When posting a press hit on social media, include the context of the interview. Avoid simply stating, “Check out this article I was quoted in.” Instead, summarize the spirit of the piece or pull out a brief and interesting snippet. For example, when we socialize this blog post, we’ll use: “Extend the power of your media hits by following these 3 rules.”

In other words, highlight the article’s take away and give people a reason to click through.

Make Clients & Prospects Aware of Your Media Presence

Include links to articles and broadcast interviews in your regular communications with clients and prospects by adding an “In the News” side bar to your newsletters or email communications, which incorporates the article headline and a link to the piece. You can also develop a “Week/Month in Review” email that highlights media as well as upcoming conference and event participation, webinars and educational commentaries.

It’s always a good idea to add a link to a great article or interview within your email signature and update it frequently with fresh hits.

When people see that you are being called upon by the New York Times, Wall Street Journal and CNBC to contribute your perspective on relevant and on-trend industry topics, it builds credibility and boosts your reputation as a thought leader.