This Week In Content 9.25.13

This week, we showcase how you can take your content marketing to the next level, explore how to commit to strategic planning when building a brand, and learn why 84% of consumers trust word-of-mouth recommendations above all other sources of advertising.

The Principles of Epic Content Marketing

What is the ultimate goal for content marketing? To “move” customers in some way, Joe Pulizzi latest book Epic Content Marketing lays out the rules on how to engage content marketing in a positive effective manner.

Learn more here, about the principles of epic content marketing and find out what works when getting the message out.

 

 

 

Content marketing requires true commitment, not just a flash in the pan

Content is one of the most powerful tools companies use to engage with consumers. When planning content marketing strategies brands must truly commit to strategic planning, timely organization and more. 

Read more about why committing to commitment is crucial when building a brand!

 

 

Marketing Trends: Earned Advertising Remains the Most Credible Among Consumers, While Trust in Owned Advertising Is On the Rise, New Nielsen Study Finds

The Nielsen Global Survey of Trust in Advertising shows that 84% of consumers trust word-of-mouth recommendation from friends and family, a form of earned media, above all other sources of advertising. While 64% indicated that they trust consumer opinions posted online.

Read more about the consumer mindset when it comes to advertising.

Visual content marketing has arrived… and it’s huge 

89% of people between the ages of 18 and 34 are watching online video content once a week. With the use of video increasing dramatically, marketers are recognizing the need for steaming media.

Learn more about how businesses are tapping into visual content marketing opportunities.

7 things PR pros can learn from ‘House of Cards’

The popular Netflix’s original House of Cards main character Frank Underwood uses public relation tactics to strength his reputation as Congressmen.

• Here are the 7 ways PR pros can learn from House of Cards:

• Always prepare for an interview

• Respond quickly to a crisis situation

• Tell your bad news before someone else does

• Put a face to your story

• Don’t speculate

• Put yourself in a good mental place before an interview

• Keep your media relationships professional

Read the full article to delve deeper into each tip – and tap into your inner Kevin Spacey!