This Week In Content 8.9.13

This Week in Content spotlights the latest research and trends in branding, marketing, and social media.

How to Keep a Blog Post Outline From Going Off the Rails

This article outlines the process by which content creators can narrow the focus of a given topic. By streamlining an outline, writers can ensure that their final products are clear, concise, and useful.

Designer Reimagines Twitter as Visual Platform for Brands 

With a 140- character limit, Twitter is the very essence of minimalistic social interaction. However, with four million tweets created each day, the platform is continuing to grow, increasingly emphasizing brand interaction. Australian designer Fred Nerby creates a redesign proposal for the social network that reflects this new direction. 

 

Six Ways to Grow a LinkedIn Group: Tips From the Pros

Linkedin has become a great networking tool, and their groups can help to build influence, make connections, and establish thought leadership. This article provides tips on how to maximize the potential of Linkedin groups. 

19 Content Tools to Boost Your Search Performance

Search engine optimized content is important for driving traffic to your website. With so much content available to consumers, it is important for a company to publish relevant, well-written, and informative articles. This article lists other tools that are useful for increasing brand visibility. 

Why You Should Stop Worrying about Big Data and Love Your Consumer 

The power of the consumer is increasing; therefore, companies have to take the time to get to know their consumer on a more personal level. Companies are increasingly using big data to analyze large amounts of demographic and behavioral patterns, but recent studies suggest that people don’t always make rational consumer decisions. Companies are better off dedicating their efforts to starting conversations that their clients find valuable.