This Week In Content 7.26.13

This Week in Content spotlights the latest research and trends in branding, content marketing, and social media. 

Why Telemarketers are the Worst Brand Advertisers

Telemarketers are considered infuriating by most because they don’t bother to hide their agenda. Interruption marketing is a tired technique: people don’t like feeling as if they’re being “sold to”.   Therefore, the most successful companies emphasize what makes their brand worth a consumer’s time, interest, or money.

How Welcome Emails Vary Among 16 Fashion Retailers, and Who Didn’t Send One

Email marketing is still a key tool in promoting permission marketing. By signing up for email newsletters or alerts, customers are indicating an interest in a company. This article explores three major areas that can either make or break email marketing campaigns: subject lines, return addresses, and content design. 

What Makes an Infographic Bad, and How to Make it Better

Infographics are an easy way to organize complex data in a very visual way. Because of the dense nature of this data, infographics must be well organized, clean, and simple. Layout, typography, and  color schemes all contribute to a sense of balance that is easy on the eyes of the viewer. 

 

 

 
Why B2B Brands Need to Create Long-Form Content

When it comes to demonstrating expertise, Google still knows best. Search engines still serve as an overwhelming majority of users’ homepages, and top search results rarely include tweets, Instagram pictures, or Facebook statuses. Companies who want to establish themselves as thought leaders in their respective fields should balance long and short form content to ensure no media channel is forgotten.

How the World’s Top Marketers Make Emotional Connections to win in the Marketplace

Businesses are fast embracing the creation of higher quality content to keep their target audiences engaged with their brands. The most successful companies have realized that disseminating better content leads to the need to create an emotional connection with stakeholders. What separates “loved” companies like Disney, Apple, or Google are key qualities like commitment, passion, and empathy.