JConnelly Insights
This Week in Content 7.19.13
This Week in Content spotlights the latest research and trends in branding, content marketing and social media.
How to Target Only Your Customers through Facebook
By uploading your company’s existing email distribution list to Facebook, the social network creates a custom audience for content distribution. This kind of integration serves as an alternative to agonizing over target demographics and interests and allows companies to focus on creating content that will appeal to its ideal client base.
What Your Social Profile Should Say About You
Social media is becoming more and more ubiquitous in the business world; therefore, those scouring the job market should take advantage of the potential these websites provide for personal branding. This article enumerates several key aspects of a successful social profile.
There’s No Such Thing as Responsive Content
90% of people switch devices in the middle of a given task. Whether a consumer uses a tablet, laptop, or smartphone, the expectation is that the information itself stays constant. The ultimate goal of content is the quality of experience it provides, with a premium always placed on speed and efficacy.
Google panda was launched in April 2011 in order to target sites that offered low-quality or duplicate content. Since the introduction of the algorithm, many businesses have cited drops in their websites rankings. In order to reverse this trend, businesses must produce content that is original, thoroughly researched, and well-written.