This Week in Content 7.12.13

This Week in Content spotlights the latest research and trends in branding, content marketing and social media.

SEO Writing Myths that can get Expensive
SEO is fueled by quality content. One of the most prevalent myths about SEO writing is that the inclusion of keywords makes writing sound either unnatural or forced. Search engines often update their algorithms for rating content; therefore, companies should focus on hiring writers who know how to engage their target audiences with quality information. While many aspects of SEO are changing, reputable SEO writing is not.

3 Ways Social Campaigns Can Help You be a Youtility
Help is the new currency of marketing; that is, businesses are more successful when they act as a resource for their target audiences, rather than directly promoting their products. While content may be “king”, initiatives on social networks encourage participation and sharing, thus enhancing its value.

How to use Instagram Video for Marketing
Instagram is now video-compatible and can be easily integrated with Facebook, Twitter, and Tumblr. With a user base of 130 million users, adding video to a business’ marketing arsenal affords countless possibilities to build a slightly different kind of visual portfolio.

 

Real-Time Marketing: A Social Media Layup That Any Brand Should Not Miss 
“Social Media Giving Day”, coming up on July 15^th, is a day dedicated to donating money (through social networks) at a time when fundraising by non-profits is notably low. First created by Givver.com, this represents an invaluable chance for businesses to engage meaningfully with their customers. Participating in this event is an easy for companies to humanize their brand, demonstrate their relevance to their target audiences, and gain exposure for a good cause.