This Week in Content 6.7.13

This Week in Content spotlights the latest research and trends in branding, content marketing and social media.

5 Social Media Mistakes to Avoid at All Costs

Social media platforms such as Twitter and Facebook can be invaluable tools when directing potential clients to corporate websites. However, with multiple avenues to choose from, and even more numerous business ventures, it takes a clearly articulated strategy to ensure social media works for a given company.

Facebook Advertising for Grown-Ups

The age of the average Facebook user has increased from 29.53 in 2010 to 30.11. As both the site and its audience mature, attention has been turned to improving advertising opportunities for two reasons: businesses are increasingly using the platform to launch marketing campaigns, and older users are more likely to take advantage of click through ads.

 

7 Things Content Marketers can learn from Fiction Writers

Content marketing is all about telling a story to sell a product or service. As such, much of the advice given to young writers is also applicable to advertisers, helping both to create better, more stimulating content.

Memes with Meaning: Why We Create and Share Cat Videos and Why it Matters to People and Brands

The internet has become a tool with which we feed our imaginations and stave off the mundane. The allure of the meme lies in the unexpected way in which it associates two seemingly incongruent ideas. Even though memes are accepted as nothing more than mindless entertainment, their popularity and endurance provides a valuable lesson to marketers: when creating content, think like a creator, not like an advertiser.