JConnelly Insights
This Week in Content 6.28.13
This Week in Content spotlights the latest research and trends in branding, content marketing and social media.
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Build a Brand Content Empire: What You Can Learn from Lego In terms of content marketing, Lego more closely resembles a media company than a toy company. Though the brand incorporates magazines and theme parks into their advertising strategy, the most successful part of their marketing campaign is their extensive and integrated Internet presence. Microsites, online miniseries and the My LEGO Network all work to engage users while acting as an invaluable subscription tool for the company. |
With social media fast becoming one of the most powerful marketing tools today, there is an increasing amount of advice on how to make these platforms work best for your business. Oftentimes, however, this advice is conflicting, depending on the source. This article outlines five basic social media tips an advertiser should always ignore.
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Instagram vs. Vine: Facebook Moves into the Twittersphere Instagram is expanding into the realm of the GIF. Vine, a six second video sharing app, has exploded in popularity, and the competition has Facebook taking notice. With a base of 100 million users on Instagram, the video-sharing potential is staggering; but is altering a tried and true formula worth the risk? |
How to Leverage the Science of Relationships to Gain True Influence
The law of propinquity states that the greater the physical or psychological proximity between people, the greater the chance that a lasting relationship will form. Establishing influence for a brand is a multi-step process, and marketers can use this science to reach their target audience. It is a two-step strategy: first, companies create a “propinquity platform” (anywhere potential customers turn for information) and second, fill those platforms with high quality content.
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Hashtags, first popularized by Twitter and adopted by social media platforms like Pinterest, Instagram, and Tumblr are now available on Facebook. The device allows users to track celebrity gossip, breaking news, and popular memes in real time. This seems to be a smart move at a crucial time, as current users have been including hashtags in status updates for some time and younger demographics are increasingly using other social media sites. |