This Week in Content 6.13.13

This Week in Content spotlights the latest research and trends in branding, content marketing and social media.

Turn your Content Marketing Blog into a Theme Park

Disney is one of the most visible brands in the world, and is therefore arguably one of the best advertisers as well. In addition to appealing to a wide audience, the main lesson any marketer can learn from the company is the importance of creativity: whether creating an eye-catching webpage or introducing a bold new idea.

 

 

 

Where is the hole in your Social Media Strategy?

Social media is both the present and the future of marketing in just about every industry.
The  ability to navigate social networking websites is an invaluable tool; however, even the savviest marketers can miss these important elements of social media strategy. 

 

 

 

21 Reasons You Must Become An Expert

Though search engines continue to make impressive advances in terms of quality, you cannot rely on this transformation of technology. Good marketing is getting harder to fake; thus becoming an expert in your field not only allows a more comprehensive understanding of your business, but also leads to the creation of better content and a larger client base. 

Break Through the Barriers to Enterprise Content Creation                                               

According to Content Marketing’s most recent research report, producing enough content is the biggest challenge among marketers. The most important part of the content creation process is the story itself, which can always be fashioned to suit a company’s needs. This article encourages readers to approach content writing in creative ways. 

How to Use Pinterest Rich Pins: What Marketers Need to Know

Pinterest is adapting in order to facilitate marketing by big-name companies. Rich pins include more information about pinned images, in some cases including a direct link to a product’s page. The goal is simple: to drive more traffic to retailers.