This Week In Content 12.11.13

This week we explore reasons why sponsored content is on the rise in social media, what top B2B marketing performers do to generate leads, and eight types of video you should add to your content marketing campaign.

 Sponsored Content is Here to Stay

Sponsored content has been valued at an estimated $1.54B in 2013 alone and popular online media outlets like BuzzFeed, The Huffington Post and Mashable continue to tap into its power to generate revenue.  

Find out more about the state of sponsored content in this article.  

 B2B Lead Generation: What Top Performers Do Different

A recent study based on B2B marketing professionals shows that using automation to measure ROI is on the rise. Learn more about what top lead generators do to be successful.

 8 Video Types to Add to Your Content Marketing

The use of video has helped many businesses connect with their consumers by increasing awareness, strengthening lead generation and establishing trust with customers.

Here are 8 types of video productions that can help buoy your content marketing.

1. Explainer/Tutorial Videos

2. Webinar Videos

3. Project Reviews

4. Video PSAs

5. Culture Videos

6. Testimonials

7. Animations

8. Instagram Video

Check out the article to learn more about each type of video, and visit JCIP (JCPR’s video production division) to see examples of many of the styles.

Use Hashtags More Effectively in Your Social Media Content: 4 Tactics

Social media and content marketing platforms like Twitter, Facebook, Instagram, Pinterest, Tumblr, and Google+ use hashtags (#) as an important means of digital marketing and communication.

Here are four ways to take advantage of hashtags to enhance your social media campaigns:

1. Categorize your brand’s messages

2. Extend the reach of your posts

3. Use them to start a topic trend

4. Above all, use them wisely, and sparingly

Read the full post to delve more into each tip.