This Week In Content 11.6.13

This week, we explore the booming world of video content, from embedding videos in email marketing campaigns to the growing viewership of online video content and more.

Video in Marketing Emails: Trends and Benchmarks

Marketers are increasingly including video in their email marketing campaigns. A recent survey shows:

-58% of all users are now able to see HTML5 video in their emails—meaning that the video actually plays directly in the email client/browser.

-Most of the remaining 42% see a fallback image that they must click on in order to launch a video player.

-Of those who can see the videos play in the email client/browser, the majority are using iOS devices.

Click here to find out more from this survey’s findings. 

 

Tap into the Thriving Video Content Scene: 5 Types of Brand Videos

With the rapid growth of video content, over 90% of online content will be video-based within the next decade. As such, more companies are learning how to make effective videos.

Learn more about the 5 types of brand video that can help your business – and check out JCPR’s video production division to see a wide range of brand-building video.

 

23 Tips to Help with Your Video Marketing Strategy

 

Creating an engaging video for your business is a great way to connect with your target audiences and take advantage of video search engine optimization – a critical component since video is 50 times more likely to earn a higher page rank than plain text pages.

Check out these 23 tips on how to strategize your video campaign.

 

Follow @JCPR on Twitter for more communications tips, tools and insights!