This Week In Content 11.20.13

This week, we highlight how to generate B2B leads with content marketing, examine the rise of B2B media-oriented content marketing within businesses, and highlight what researchers say about the use of video marketing in a recent trend report. 

 How to Generate B2B Leads With Content Marketing

 

This article cites 91% of B2B marketers utilizing content marketing, making it among the most popular marketing approaches.  Methods like webinars, industry events, free guides / whitepapers and LinkedIn groups are proven lead generators.

Read the full article to delve deeper into each method.

 

The Rise of B2B Media-Oriented Content Marketing in 2014

Media-oriented content marketing (MOCM) is on the rise for 2014: with the growing trend of content marketing the content within an ad should be educational, entertaining and advocating.

Find out why MOCM is here to stay and what principles you need to follow when creating a content-driven ad.

 

2013 Video Marketing Survey & Business Video Trends Report

A recent study based on 600 marketing professionals confirm that  93% of them are using video content, and 82% of the respondents stated that it has had a positive impact on their business or organization.

Learn more about what marketing-centric research is saying about the rise in video marketing.

 

5 Content Marketing Myths That Need to Die

Content marketing is a mainstream marketing strategy, many are unsure how to be successful when it comes to content marketing. Here are the 5 myths about content marketing: 

Myth 1: Content marketing is easy

Myth 2: Content marketing doesn’t take much time

Myth 3: Content marketing can be automated

Myth 4: Content marketing is inexpensive

Myth 5: Content marketing can be handled by the intern

Check out the article and read more about the reality behind each myth.

 

10 Ways to Sharpen your Communication Skills

It’s important to regularly check in on your communication skills and keep them strong and effictive. Check out this article for some top tips on doing just that!