JConnelly Insights
This Week In Content 11.12.13
This week, we explore what researchers say will drive marketing strategies in 2014, how to develop a mobile-optimized content marketing strategy, and share highlights from the Council of Public Relations Firms’ annual Critical Issues Forum.
20 Captivating Marketing Statistics That Will Drive 2014
With 2013 coming to an end, researchers are starting to look forward on new trends for 2014 including:
-78% of CMOs think custom content is the future of marketing
-Social marketing budgets will double over the next five years
-Marketing teams will spend $135 billion dollars on new digital marketing collateral
Read more about the top marketing statistics that will drive 2014.
The Content Conundrum- Seven Key Questions to Ponder from Last Week’s Critical Issues Form
Each year the Critical Issues Forum, produced by the Council of Public Relations Firms, examines issues that are critical to PR agencies and the clients they serve. This year, the Forum posed these 7 content-related questions:
1. Is content marketing destroying journalism?
2. Where are the real opportunities and treats in content?
3. What’s the best way to measure content?
4. How prepared is your firm to create compelling, high-quality content?
5. What’s the best way for brands to create content?
6. How should brands go about being funny?
7. What should brands do when they’re made fun of?
Read the full article and get the answers to each question!
Five Flavours of Geek the PR Industry Can’t Do Without
Does PR need more geeks?
A geek is someone who is invested into their work and strives to be recognized for their efforts. When it comes to B2B public relations, a recent ”PR Moment” event in London highlighted five different types of geek as follows:
1. The intellectual geek
2. The analytical geek
3. The search geek
4. The collaborative geek
5. The translation geek
Read the full post and see which PR geek you most identify with!
10 Steps to Creating a Mobile-Optimized Content Marketing Strategy
Google’s recent Hummingbird algorithm update enables websites to be more mobile-friendly. For businesses, allowing website access from a variety of mobile devices is critical for doing business and for client interaction.
Find out what you need to know to establish the right mobile-optimized marketing strategy for your business.