This Week In Content 10.3.13

This week, we highlight how to build your first content marketing strategy, share tips on how to use LinkedIn with content marketing, and share 23 great digital tools for PR pros.

New Content and Social Marketing Benchmark Study: Growing Importance of Content Marketing and Social Media Strategies for Customer Engagement

 

Skyword firm recently conducted a survey on how companies are employing inbound and content marketing to identify what works best for their target audience.  Both B2B and B2C rated highest for consumers.

Read more about the consumer mindset when it comes to content marketing.

How to Build Your First Content Marketing Strategy 

Websites with bland links, useless content, and no social media alerts, are losing its visibility in Google’s search rankings. This article delves how to better understand and develop effective content strategy for companies to use in order to generate their website.

Learn more here, about what is considered to be good content strategy.

 

 

How to Mix LinkedIn with Content Marketing

 

In a recent study, 85% of B2B marketers identify that LinkedIn is the most effective social network in delivering content. Although, most LinkedIn profiles read like resumes the shift to use the website for content is growing.

Learn more about how business leaders are effectively using content and LinkedIn to generate leads.

Top 4 Content Marketing Mistakes (and How to Avoid Them) 

Contact marketing isn’t simple and many brands don’t use it correctly. 

Here are the top 4 ways in how to avoid making mistakes in content marketing:

1. Not setting clear goals

2. Losing momentum

3. Talking and never listening

4. Multiple personality disorder

Read the full post to delve deeper.

23 Great Digital Tools for PR pros

 

 With the large number of search engines it’s hard for PR pros to find the best service for news, trends, monitoring, and managing accounts. This article delves into which digital tools are best for the PR world.

Learn more here, to stay on top of your PR game!