This Week in Content 10.22.13

This week, we highlight why B2B marketers continue to invest aggressively in video content, share tips on using the gloriously free Google Alerts, and spotlight how JCPR won PR Daily’s 2013 Best Specialty Campaign/Digital PR Awards.

Video Still Rising with B2B Content Marketers

An astounding 73% of B2B marketers use video as a content marketing tool, up 3% from 2012 – and up a whole 15% from 2011. With increased confidence in video as an effective marketing tool, video marketing is also driven by the fact that more and more people are using YouTube as a content marketing channel (usage is up 12% from last year).

Read the full article to learn more about how video can help your business, and check out JCPR’s video production company, JCIP – Jennifer Connelly Interactive Productions. 

Why Google Alerts is the Most Effective Free Marketing Tool

Google Alerts allows you to receive email alerts about any topic you desire, from your clients to industry influencers to your competitors. This article explains how you can tap into the functionality of Google Alerts to support your company’s marketing strategy – and do it all for free!

Read the full article to delve deeper in how to use Google Alerts effectively.

Make Your Content Marketing Processes More Creative: 5 Actionable Tips

Fulfilling the mandate to “create awesome content” is easier said than done. This article shares five detailed tips that can help shape your content creation process.

Get Content Marketing Institute’s 5 tips here.

JCPR uses Breaking News to Drive Home Lesson about Brokers vs. Financial Advisors

Last week, JCPR received the Best Specialty Campaign from PR Daily’s 2013 Digital PR Awards. This honor recognized JCPR for its ability to identify its prime audience and tailor a message just for them.

Read the PR Daily article to find out how JCPR used video to “deliver fun and refreshing communication from an industry not known for either.”