This Week In Content 5.17.13

This Week in Content spotlights the latest research and trends in branding, content marketing and social media.

Three Reasons a “Mobile First” Philosophy is Critical to Achieving Your Business Goals

More mobile devices are sold every day than babies are born. This statistic effectively illustrates the importance of a mobile-friendly interface; put simply, mobile is now. Because of this trend, web designers should work to first present their content to the mobile user. This article outlines the three primary benefits of this approach.

 

 

 The Five Cornerstone Values that Build an Authoritative Online Presence

Ultimately, the websites that earn the most business are those that are both trusted and well-respected. This article outlines the five essential elements of a successful online marketing platform.

Does Your Brand Offer A Value Proposition?

In order to market successfully, companies must offer products that are exceptional in at least one category. A value proposition sets these expectations even before potential costs and benefits are weighed. This aspect of marketing becomes even more significant with the rise of social media.  

Surprise is Still the Most Powerful Marketing Tool

At a time when life is arguably at its most predictable, marketing strategies that incorporate the element of surprise are often the most successful. The results of five separate experiments demonstrate how creativity and a willingness to take risks will pay off in the long run.

Why is Facebook Blue? The Science Behind Colors in Marketing

Researchers are investigating which colors affect our purchasing decisions. Advertisers take advantage of the different emotional reactions that different colors evoke, selecting certain hues to connote different products. Some of these associations seem intuitive- black to market luxury, pink to market femininity- though others are surprising.