The JCPR Car Vlog: A New Approach to Blog Content

As an integrated communications agency, producing content is one of our greatest strengths. Our clients use bylines, blogs, video, social media and more to communicate their key messages, which we strategically help them create as their communications partners.

Just as important as the content itself is how it gets distributed. With instant gratification platforms like Twitter, YouTube, LinkedIn and more, your message−and the way it is presented−needs to be creative, interesting and tightly wrapped in an easy-to-digest fashion.  Armed with this marketplace understanding, an idea was born.

Inspired by Seinfeld’s lauded “Comedians in Cars Getting Coffee” video series, our newly-launched video blog series, “Ramble On: The JCPR Car Vlog,” takes a fun and fresh approach to JCPR’s own blog content.

Artfully produced by JCPR’s award-winning production company, JCIP, the vlog series is set against a backdrop of landscapes whizzing by and driven (pun-intended) by JCIP Managing Director, Steven Stoke.

Since JCPR is typically “behind the scenes,” we are a bit camera shy by nature. Steven breaks through that barrier by going “behind the wheel,” driving alongside JCPR subject matter experts while chatting with them about industry topics of the day.

Please enjoy the inaugural JCPR Car Vlog: Ramble On with Chief Content Officer Michelle Pittman as she and Steven Stoke discuss (in under two minutes!) the growing trend of online sponsored content.