Powerful Statistics Make the Case for Video Storytelling

Visual commerce expert Invodo released a fascinating report last year,
“Video Statistics: The Marketer’s Summary 2014,” which highlights a host of video marketing insights.

JCIP Award Winning HighTower Advisors Branding Campaign Video: “Trust”

Video empowers you to passionately tell your story, as seen in our award-winning “Trust” video.

  

The findings addressed mobile and social media trends, as well as the continued effect video has on search engine results and traditional marketing techniques (e.g. email). 

Here is a snapshot of the top findings we found most interesting.

1. 74% of all internet traffic in 2017 will be video. 
   From thought leadership to company-centric promotional video content, video is a major driver of website traffic. Your brand needs to get on board. 

2. 65% of video viewers watch more than 3/4 of a video. 
   Video is highly engaging in a way many other forms of content are not. 
   
   
3. 93% of marketers use video for online marketing, sales or communication. 
   Video is not a trend when it comes to marketing tactics: it’s a must-have mainstay.
4. 80% of marketers have plans to incorporate video into their email campaigns. Video helps you strengthen the efficacy of your email marketing investment.

   Top timing tips: For campaigns targeting the top of the sales funnel, video should be between 30-90 seconds. For those further along in your sales funnel, 1minute to 1.30 is recommended. 

5. 33% of tablet owners will watch one hour of a video a day on their device. 

   According to PEW Research, tablet ownership doubled in 2013, and users are increasingly older and more affluent.

Read the original report here, and explore the range of videos (event coverage, business profiles, animation and more) that are available to you via JCIP, the video production company of JCPR.

If you are interested in a no-pressure conversation of what video can do for you, I’m always happy to talk. I can be reached at sstoke@jcprinc.com.