News Highlights for Financial PR and Beyond 4.3.15

This week we take a look at how Google made press releases more valuable, best practices when pitching on social media, and how the PR industry is coming into its own.

Newfound Value 

About a year ago, a Google update devalued press releases as a SEO tactic because too many companies were disturbing them with little news value to boost search rankings. Of course, this penalized legitimate announcements; however, Google recently changed their algorithm to increase the prevalence of press releases in Google News search results.

Click here to learn more about this opportunity to raise awareness for your news.

Social Media Pitching

At any given time, any number of journalists and influencers are using a social network. Social media offers access to anyone else on it; every PR practitioner can interact with journalists, bloggers, and anyone of influence. Pitching on social media is becoming more relevant; however, there are things one needs to keep in mind before using this method.

To learn the dos and don’ts of social media pitching, click here.

 

The Golden Age 

Traditionally, PR agencies have built their reputations on the strength of their connections and the ability to open doors with reporters. However, with a new communications landscape, crafting the right message is now just as important as getting in with the right messenger. JCPR CEO Jennifer Connelly explains why PR professionals must tell a story that resonates across multiple channels that are filled with competing messages.

Read more to learn how to adapt your PR plans to the new landscape.