News Highlights for Financial PR and Beyond 4.17.15

This week, we take a look at how financial marketers can best utilize social media, staying ahead of Google’s major algorithm change and Twitter’s continued revamp.

Financial Marketers’ Guide to Social Media 

Every year, financial services firms see a growth in their use of social media marketing; however they still lag behind other major industries when it comes to effective engagement. Unlike other industries, there are significant challenges financial marketers face in order to connect with consumers on social networks. In order to get a significant ROI, you need to recognize how to leverage each social media platform.

Click here to understand the best uses of the top social media platforms.

Google is “Mobile-Friendly”

Back in February, Google, uncharacteristically, announced their plans to change their mobile algorithm and also the precise launch date of the change. The search engine algorithmic change will go in effect Tuesday, April 21. The goal for this change is to make search results as mobile-friendly as possible. Though there is not much time left to prepare for this change, there are still steps you can take to keep your search rankings high.

Read more to stay ahead of Google’s algorithm change.  

Redesigning Twitter 

Last week, we shared an article about how Twitter changed the way users discover the best content. This week, Twitter gave a facelift to their homepage. The new landing page will have categories for visitors like “Pop Artists” and “Business News.” The goal of the redesign is to create a new non-user audience because visitors can get a slice of Twitter without having to login.

Learn more about Twitter’s first steps to build the “world’s largest daily audience.”