News Highlights for Financial PR and Beyond 4.10.15

This week we are taking a look at all things social media. We examine why investment managers need to adopt social media, how Twitter is making changes to make content more relevant, and the tools LinkedIn offers to maximize your profile.

Investment Firms Need to Socialize

Social media is a common tool to build and strengthen your branding, especially because you can use your presence to communicate directly with customers and prospects. However, the investment management sector has been slow to adopt social media; 40% of investment managers are still not active on social media and are in a “wait-and-see” approach. Remaining compliant within an open and unrestricted forum is challenging; however, social media is here to stay.

Learn more on how to leverage social media in a compliant matter.

Replacing “Discover” 

Twitter has an ongoing effort to help their users find timely and interesting tweets. Along with this, they want their users to discover the best content – so it was surprising to see that on Wednesday Twitter retired the namesake “discover” tool. Going forward, the company is introducing a new feature for its mobile app that highlights trending topics; these topics will appear on the app’s search page with brief descriptions to explain their meaning.

Click here, to learn more about Twitter’s new detailed trending topics.

Boosting Your LinkedIn Profile

LinkedIn has a wide range of great analytics tools that let you gauge your effectiveness on the site. These tools give you the power to see how many people view, like, comment and share your updates and content. You can also see demographics of profile views, which can tell you what kind of people your profile is attracting. Some of these tools come with your free LinkedIn account while others are only offered to Premium users.  

Read more about how to engage your network on LinkedIn.