JConnelly Insights
News Highlights for Financial PR and Beyond 3.6.15
This week, we look at social media’s increased presence in public relations, building confidence in you and your company and worthwhile marketing lessons from a surprising place.
Social Media Spending BOOM
study
from Duke University’s Fuqua School of Business, social media needs to be owned by public relations. Currently, social media makes up 9% of the average marketing budget, by 2020 that number will jump to 22.4%. With this predicted spending boom other problems will arise and create more challenges.
Confidence Leads to Website Conversions
For your website to be successful, your visitors need to like, know and trust you. Enabling website visitors to feel confident in your and your company may seem daunting in a competitive marketplace; fortunately, strategies to build confidence are overflowing.
To learn about the most important strategies, click here.
Marketing Lessons Found in an Unlikely Place
Website traffic and onsite conversion are key factors to a successful marketing campaign. In fact, the financial industry is one of the top service industries that is dedicated to managing their marketing efforts. Several valuable lessons can be taught from their effective strategies.
Click here to learn about these lessons.
