News Highlights for Financial PR and Beyond 3.20.15

In this week’s highlights we examine how LinkedIn is helping B2B marketers, which social media methods are right for your brand, and how to take interactive content to the next level.  

Cracking LinkedIn’s Code

In a brief time, LinkedIn has gone from a modest networking site to a huge business force. Since its beginning, B2B marketers have been trying solve LinkedIn’s code for B2B success. Fortunately, LinkedIn has released a handy guide on how to get the best from your LinkedIn efforts to help with all stages of the marketing process.

Click here to learn more.

Soaring with Social Media

As social media continues to advance, it can be difficult to know where to focus your marketing efforts. Since there are so many options, focus on a few steps to kick start a successful social media marketing campaign.

Read more to learn what methods and platforms work best for your brand. 

Interactive Content Generates Leads

When we think about interactive content, we generally think of online quizzes and test-taking. However, there is a whole world of interactive content that is popular, successful and a must-have in your marketing plan. In fact, you probably know of these different types of content already.

Click here to learn the three types of interactive content that takes your marketing plan beyond online test-taking.