News Highlights for Financial PR and Beyond 2.27.15

This week, we look at ways to enhance your email marketing, how to adapt to constantly changing SEO and tips to prevent your B2B audience from becoming bored.  

 

Long Live Email!

Contrary to popular belief, email is still the most powerful online marketing tool, with over 90% of U.S. consumers using email daily. However, a number of business are not keeping up with the changing landscape of email. 

To learn what the No. 1 mistake is and how to avoid it, click here.

 

 

Keeping Up with SEO   

SEO best practices are always evolving. It is important for marketers to progress along with search engines, like Google, in order to maintain lasting success. The quicker you can begin to understand the new era of SEO, the easier and better your attitude will be in the future.

Read more to stay on top of SEO methods.

 

 

 

Keeping Your Social Media Content Fresh

Creating a strong social media presense for a B2B audience can be challenging. However, there are ways to stand out among your peers– one of which is to add pesonality to your brand’s voice. 

Learn more ways to make your social media presence engaging for a B2B audience here.